FEATURED SPEAKER

Pedro Almeida, Ph.D. - CEO and Co-Founder, Mediaprobe

Pedro spent nearly two decades working as a Professor and Researcher at the University of Porto, where he holds a PhD in Psychology in the field of Cognitive and Affective Neuroscience, and where he also received his Masters of Science (MS) in Psychology. From 2012 to 2022, he was Professor of Biosocial Criminology and prior from 2007 to 2012 a Resident Researcher in Neuropsychophysiology. His research expertise includes the cognitive electrophysiology of emotional processing, the biological bases of personality and decision making, and applied psychophysiology. Earlier in his career, he worked on political market research. Almeida has also authored multiple reviewed papers in high impact journals.

To further, through research, the scientific
practice of advertising and marketing

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