Young Pros Spotlight
What is your role / current company?
Manager, Strategic Partnerships at Nielsen
When did you join the ARF Young Pros? 2019
How has being an ARF Young Pro member impacted your career?
The ARF has been a great way for me to connect with both young professionals outside of my own organization. Through ARF YP meetups and events, I have learned from my peers and gained valuable insights into handling the challenges that we face early in our careers. Furthermore, I have learned about the broader media industry, outside of my own day-to-day, which has pushed me to think bigger in my own role at Nielsen.
What’s your favorite Young Pros event that you’ve been to?
The young pro bootcamp is a favorite event of mine! I loved spending the day getting to network with young pros all across the industry as well as hear from leaders in media, advertising, and research. I left the event with so many insights and new skills that I couldn’t wait to leverage back at work.
When researching a topic you know nothing about, how do you get started?
I lean on my network! I am so grateful to have many peers both in Nielsen and the wider industry that I can not be afraid to ask silly questions to. This is always a great way for me to learn the basics and find good resources for learning more.
What’s an example of a company/ brand that you think is doing a great job?
I am excited by Apple TV+ right now. I think that they are starting to grow their content library in a really captivating way and beginning to see some real success. I am eager to see how they will continue to broaden their reach and I can’t wait for some of their new releases, like The Shrink Next Door.
What is your favorite show/program?
Right now I am totally obsessed with Season 3 of Succession and Impeachment: American Crime Story. I also always go back to shows like Veep, 30 Rock, and Schitts Creek when I need a laugh.
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