Tarya is a qualitative researcher at Horowitz Research with a background in media content and services, entertainment, social media, and beauty/fashion. Tarya consults with global companies about media representation. Tarya has worked on many multicultural projects assessing diversity, equity, and inclusion in the news; researching Black and Latinx women and their attitudes towards and needs regarding beauty, personal care, and hair; and capturing consumer opinions of what is culturally relevant and racially sensitive advertising. Tarya keeps her fingers on the pulse of popular culture and trends and brings to each project her lived experiences, lending important context to the research and insights she delivers for Horowitz clients. Tarya earned her bachelor’s degree in psychology and minored in Public Relations at Long Island University.