Paul Donato
Chief Research Officer
ARF

Paul Donato joined the ARF as Chief Research Officer in October 2017. Paul is a highly-regarded leader in media and advertising research with more than two decades of industry experience. Earlier in his career he co-founded WPP’s Media Research Business Unit, served as CEO of Kantar Media, and Technical Director of IBOPE Latin America. He was the EVP and CRO for The Nielsen Company for more than a decade, overseeing Nielsen retail, consumer, mobile, and media measurement methodologies. Upon leaving Nielsen, Paul founded Jatopond, a media and market research firm. He also has led business units at Simmons, and at Audits and Surveys Worldwide. He currently sits on the Future State Committee of the National Air and Space Museum. In addition to leading the research team, Paul will also play an active role in overall ARF leadership, helping to guide our future direction.

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Samuel Sokolowski
Manager – Marketing Science, Global Analytics & Insights
Domino’s
Samuel Sokolowski is the Marketing Science Manager at Domino’s, overseeing Media Measurement for hundreds of millions of dollars in national advertising spend. Samuel began his 14-year career in Data Science at Caterpillar, where he took on increasing responsibilities across multiple Data Science business verticals. He transitioned to Domino’s Pizza six years ago and has since held various roles in Large Language Modeling, Machine Learning, Speech Recognition, Conversational AI, Store Technology Development, and most recently, National Paid Media Optimization.

Samuel is passionate about objective and balanced media measurement. He leads a team dedicated to advancing Domino’s marketing measurement capabilities through internally developed Media Mix Modeling, National Promotion and Product Optimization, Performance Media, Lift Testing, Causal Analysis, and Media Optimization Methodology. Domino’s is a leader in statistically controlled trials across multiple marketing platforms and fosters a robust test-and-learn culture. The company routinely provides thought leadership with partners to develop better-controlled trial methodologies, while recognizing that the media measurement industry is a Work-In-Progress.

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Matt Voda
CEO
OptiMine
Matt Voda brings deep experience and a proven track record of cloud-based technology and analytics success to his role at OptiMine. Matt joined OptiMine from United Health Group (Nasdaq: UNH) where he led consumer marketing within the $40B Optum division, developing and deploying sophisticated analytics-driven approaches to yield significant gains in engagement and ROI. Matt also spent 11 years at Digital River (Nasdaq: DRIV) as VP of Product Management developing the world’s first cloud-based e-commerce platform, a high scale enterprise offering handling over $30B in e-commerce transactions, across 80 countries. The Digital River business grew by over 2000% during his tenure and was the first Minnesota company to go from 0 to a $1B+ market cap in the last 30 years. Matt spent his early career at Damark International and Information Advantage- joining both pre-IPO, focusing on high-scale customer and marketing analytics. Voda holds a Bachelor of Science Degree in Business, Marketing from the University of Minnesota’s Carlson School of Management.

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