Young Pros Spotlight
What is your current title? Sr. Research Manager / Bleacher Report
When did you join the ARF Young Pros? 2017
What is your proudest professional achievement?
My proudest moment was to see research results for a CPG study that I led and designed submitted to Cannes Lions in 2018.
What is your biggest professional challenge?
The media landscape is continuously changing and ever-evolving so fast– how do we keep up and stay ahead as it relates to research and measurement. That is the question that keeps me driven and motivated.
How has being a ARF YP Member Impacted Your Career?
Being a YP member provides me with an outlet to share my knowledge as well as gain new knowledge from other YP members as well as Marketers, Agencies, Publishers and especially, industry leaders.
What is your favorite event that you have been to?
My favorite young pros event was in Chicago when I had the opportunity to interview my manager, mentor, and also a former supervisor.
When researching a topic you know nothing about, how do to get started?
The first thing I would do is to conduct an online search. The world wide web is a powerful tool, therefore, it’s important to make sure the sources are credible.
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