Creative Council: A Peek Behind the Curtain at Improv-Driven Insights
February 24 @ 4:00 PM – 5:00 PM EST
Michael began his career at Kirshenbaum Bond + Partners in account management but quickly fell into brand planning.
He’s worked at JWT, Publics, as well as KB+P where he was co-head of brand strategy department. Michael has worked with over one hundred brands, interviewed thousands of people and uncovered a few insights he’s pretty proud of too. He has won awards for creativity, effectiveness, planning and research.
Michael has been invited to lecture at University of Colorado, Columbia University, NYU and SCAD. His work for Foster Adoption has been used to teach others at the Columbia School of Business as well as in a few textbooks. He has been a proud portfolio judge for the past four years at BIC.
Belle Frank is the Chief Strategic Officer and oversees all Y&R Health strategic initiatives. A veteran, Belle is recognized in the industry as having great expertise in the measurement of communications. Belle has helped clients such as Xerox, Pfizer and Merck as well as Optum and was part of the agency’s BrandAsset® Valuator (BAV) development team.
I love brands. More to the point, I love helping brands find new and interesting ways to meet the needs, wants and desires of the people who buy their products and services. Over the years I’ve taken on many roles to fulfill my love for brands, including being a Copywriter, an Account Director, a Client, a Strategic Planner…all prior to finding a passion for Qualitative Consulting.
In my current role as Head of the Qualitative Center of Excellence at Kantar, I’m driven by 4 motivations:
- To help us all find new ways to love the work we do, even more so than we do today,
- To help everyone be more Qualitative overall,
- Through the work we do, help us all evolve to become top-notch Insights Professionals of The Future
- Create opportunities for our client’s brands to create impact in the market
Barb is Vice President, Global Marketplace Insights, for Levi Strauss & Co., one of the world’s largest brand-name apparel companies and a global leader in jeanswear, founded over 160 years ago. Barb leads the company’s insights efforts and, along with her team, works across the business to help inform strategy and tactics in areas such as Marketing, Merchandising, Design, Retail and Ecommerce. In the sixteen years prior to LS&Co., Barb worked for The Clorox Company in Insights leading Shopper, Advanced Analytics and in her last role, Cleaning and International. She has a breadth of experience across Insights specialties as well as across a variety of product categories. Her first role in Insights was with Nielsen, onsite with what was then Kraft General Foods. Prior to this she worked in Corporate Banking in New York City. Barb holds a B.A. in Economics and Political Science from Colgate University and an MBA in Marketing and Organizational Development from the University of Rochester’s Simon School of Business.
Mark Truss is the Chief Research Officer for Wunderman Thompson Data, overseeing research, insights and brand intelligence. Using traditional and emerging research techniques, Mark and his team help companies uncover hidden truths about consumers, cultures and brands that drive impactful communications across a variety of media channels.
Mark is also an active contributor within the industry. He writes for and speaks at events hosted by the Advertising Research Foundation and the 4A’s and the IAB; as well as lends his expertise to industry bodies, such as the Market Research Council and the Ad Council’s Research Committee. In addition, Mark is an adjunct professor at Columbia University and NYU and serves as a board member for the ANA’s Educational Foundation and the Advertising Research Foundation.
In his spare time, Mark plays lead guitar in a band of market researchers, known as “The Outliers.”