Whether you are just starting out in marketing insights and analytics or you have been in the workforce for 20+ years, certain career skills remain vital to your success. What are tried and true strategies? What are specific steps you can take to catalyze change?
The ARF’s Women in Analytics Group is pleased to host an afternoon mentoring workshop on March 11 at the Marina Del Rey Hotel in Marina Del Ray, CA. Insights and analytics leaders from finance, pharma, media and research providers will share their trove of knowledge and experience. Hear how they built and honed their career skills – which include embracing change, leadership, communicating – and how they dealt with (and conquered) barriers along the way.
Following the presentations, choose two skills that you want to improve and take part in two speed round table discussions moderated by the presenters. Deepen your knowledge, meet new people and plan your next career steps.
2:00 – 2:30pm
Registration & Mingling
2:30 – 2:35pm
Rachael Feigenbaum – SVP, Events, ARF
The Maestro Principles
Orchestrating trusted advisor relationships to deliver business impact.
Mary Ann Packo – CEO, Kantar Gold Rush
Leading Cross-Functional Change
Cheerleader, task master and mitigator are roles you need to play when managing up, down and externally.
Kathy Benjamin – EVP, National Research Group
The Art of Resilience
Navigating changes and challenges that impact your career.
Dorothy Advincula – SVP, Media Development, Ipsos
Pivoting – There Isn’t Always One Path
Understand who you are. Find your strengths, work on your weaknesses and find your path.
Holly Leff-Pressman – Chief Client Engagement Officer, Screen Engine/ASI LLC
3:25 – 3:35pm
Be Your Own Brand
Why does your personal brand matter and how can you evolve it? What should you focus on and prioritize?
Abby Mehta, Ph.D. – SVP, Marketing Analytics & Insights, Bank of America
Know Your Audience
How to sell your insights, vision and yourself effectively.
Marjorie Reedy – Director of Digital & Innovation, Merck
Communication Skills for Building Teams
Understanding how team relationships work – benefits and challenges.
Abby Hollister – President, Ameritest
4:00 – 4:20pm
Speed Round Table Discussion #1
4:30 – 4:50pm
Speed Round Table Discussion #2
4:50 – 5:00pm