Women in Analytics: Career Skills – Strategies, Steps & Success

Whether you are just starting out in marketing insights and analytics or you have been in the workforce for 20+ years, certain career skills remain vital to your success. What are tried and true strategies? What are specific steps you can take to catalyze change?

The ARF’s Women in Analytics Group hosted a mentoring workshop on July 30. Insights and analytics leaders from finance, pharma, media and research providers shared their trove of knowledge and experience. Attendees heard how they built and honed their career skills – which include embracing change, leadership, communicating – and how they dealt with (and conquered) barriers along the way.

Featured Speakers

Kathy BenjaminEVP,
National Research Group

Abby HollisterPrincipal,
Formative Insights

Holly Leff-PressmanChief Client Engagement Officer,
Screen Engine/ASI LLC

Mary Ann PackoCEO North America, Insights,
Kantar Gold Rush

Marjorie ReedyDirector of Experience Design & Research,
Merck