Young Pros Spotlight
What is your role / current company?
Senior Media Manager at Chobani
When did you join the ARF Young Pros? September 2021
What is your proudest professional accomplishment?
My proudest professional accomplishment is when I was invited to speak at IAB’s 2021 NewFronts closing conversation panel. Speaking in front of such a large gathering was exhilarating and sharing my thoughts with industry peers was intellectually stimulating.
What’s an example of a company/ brand that you think is doing a great job?
I’m biased towards Chobani and what we’re doing… but personally and professionally I’m an admirer of Milk Bar. Creatively they produce a cohesive story throughout their consumers’ funnel and do a great job of building campaigns bottom-up from their foundational DTC offering. I think they’re also effectively utilizing strategic brand partnerships and get their brand into the cultural lexicon.
What’s your dream job? (If money was no object, what would you do?)
Something in hospitality that employs individuals with special needs. Empowering this population through employment opportunities allows them to build skills, socialize, and provides them fulfillment. Plus, the world could always use another good ice cream shop or restaurant!
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