2024 AudiencexScience

Featured Speaker

Rich Guinness - Associate Director, Data Licensing, Inscape

A results-oriented revenue and operations leader responsible for developing growth strategies at VIZIO’s Inscape data division and leading provider of automatic content recognition (ACR) technologies and TV data. Fueling the data-driven strategy for VIZIO’s CTV business and leading Inscape’s data strategy & monetization for publishers. Rich is a sales and marketing executive with expertise in media measurement. Prior to Inscape, Rich was responsible for transforming advertisers’ strategy from traditional demographics & siloed distribution to advanced audiences and cross-platform ad campaigns. Rich is a graduate of Marist College and resides in New York City.

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