Young Pros Spotlight
What is your role / current company?
Ad Effectiveness Research Manager, Hulu
When did you join the ARF Young Pros? 2013
What is your proudest professional accomplishment?
Presenting at my first Hulu roadshow to a theater full of people.
What is your biggest professional challenge?
Staying ahead of all the latest trends in the constantly evolving media and advertising industry.
What’s your favorite Young Pros event that you’ve been to?
The Bootcamps every year; they have a great mix of content that is relevant to our jobs as well as professional development.
When researching a topic you know nothing about, how do you get started?
Find the smartest person I know on the topic and pick their brain!
What’s an example of a company/brand that you think is doing a great job?
Peloton. They changed the game when it comes to at-home workouts. I’m addicted to their app!
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Featured Event: Young Pros San Francisco: Why Most Advertising Campaigns Fail and Polls Are Wrong – August 12, 2020
Featured Content: Getting Better Creative from Data Insights