We are thrilled to welcome Emmanuel Probst, Author & SVP of Brand Health Tracking at Ipsos and Seth Duncan, Chief Analytics Officer at W2O to our next ARF Young Pros San Francisco event, on August 12 from 6:00 – 8:30 pm at W20. Join Emmanuel for an intimate discussion as he shares insights from his book, Brand Hacks: How to Build Brands by Fulfilling the Human Quest for Meaning, and Seth as he shares a client case study.
• 6:00-6:30pm: Young Pros arrive; drinks, snacks, networking
• 6:30-8:00pm: Event content & presentations
Speaker: Emmanuel Probst (Author & SVP of Brand Health & Tracking at Ipsos)
Over 100 years ago, famous US merchant John Wanamaker said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Despite all of the technology and advanced analytics available now, not much has changed since then. So how can marketers and advertisers grow and maintain their brands? Brands that succeed are the ones that help us find meaning. In this process, the brands become meaningful in and of themselves.
Seth Duncan (Chief Analytics Officer at W2O) will share a client case study
• 8:00-8:30pm: Reception; more drinks, snacks and networking
Wednesday, August 12, 6:00-8:30pm PT
50 Francisco Street, Suite 400
San Francisco, CA 94133
Come participate in an exciting and interactive evening! This is event is FREE for members, but you must be registered to attend. Register using the link below.