ARF David Ogilvy Award Winners

Past Winners   |   About the ARF David Ogilvy Awards | About Creative Effectiveness | Finalists Booklet

Congratulations 2023 ARF David Ogilvy Award Winners!

These campaigns highlight the power of research and insights behind impactful campaigns.

creative

UNFOLD YOUR WORLD

Samsung

Entrant Company:Ogilvy

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Best Brand Transformation

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Electronics & Technology

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case study


creative

EXPECT SOMETHING MORE …

AAA/ACG

Entrant Company: Digitas

Financial Services & Insurance

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case study

creative

LONG LIVE YOUR TEETH!

ACT – Sanofi

Entrant Company: Terri & Sandy

Health & Personal Care

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case study

creative

BELIEVE IN BETTER

Campari Group/Forty Creek

Entrant Company: Leo Burnett Toronto

Food & Beverage

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case study

creative

LUNCHTIME IS YOUR HALFTIME

Campbell’s Chunky

Entrant Company: Leo Burnett Chicago

Food & Beverage

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case study

creative

DO IT EVERY NIGHT

Cascade/Procter & Gamble

Entrant Company: Procter & Gamble

Social Responsibility

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case study

creative

FREEDOM TO BE

Chase Freedom Unlimited

Entrant Company: JPMorgan Chase

Financial Services & Insurance

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Social Responsibility

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case study

creative

THE LIVING PORTRAIT OF NYC

Citizens

Entrant Company: Ogilvy

Best Consumer Experience

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case study

creative

ALL-INCLUSIVE BOSTON

City of Boston

Entrant Company: Heart+Mind Strategies

Travel

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case study

creative

YOUR CHOICE. THEIR HEALTH

City of Houston – Health Department

Entrant Company: Lopez Negrete Communications

Gov’t, Public Service & Non-Profit

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Multicultural

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case study

creative

SEE ME

Clinique

Entrant Company: Estée Lauder

Fashion, Beauty & Home

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case study

creative

CORONA NATURAL

Corona / ABInBev

Entrant Company: Ipsos

Food & Beverage

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case study

creative

HERE FOR HER

CVS Health

Entrant Company: Ipsos

Retail & Restaurants

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Social Responsibility

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case study

creative

LET’S HEAR IT FROM HANDS

Dove Hand Wash

Entrant Company: Unilever

Health & Personal Care

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case study

creative

We Do

Ford

Entrant Company: UniWorld Group, Inc.

Automotive

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case study

creative

Friends for Life

Freshpet

Entrant Company: Ipsos

Fashion, Beauty & Home

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case study

creative

IT MATTERS WHERE YOU STAY

Hilton

Entrant Company: Whitman Insight Strategies

Travel

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case study

creative

HELP PROTECT IN THE NEXT

HPV Vaccination

Entrant Company: Merck

Pharmaceuticals

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case study

creative

LET’S CREATE A NEW IBM

IBM

Entrant Company: Ogilvy

Business-to-Business

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case study

creative

How Wonderful Is That

Intel

Entrant Company: VMLY&R

Electronics & Tech

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case study

creative

GUESS LESS, SELL MORE

Intuit Mailchimp

Entrant Company: Ipsos

Business-to-Business

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case study

creative

Aged by Audio

Kellanova CheezIt

Entrant Company: Leo Burnett Chicago

Best Consumer Experience

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Food & Beverage

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case study

creative

Froot Loops World…

WK Kellogg Company Froot Loops

Entrant Company: Leo Burnett Chicago

Innovation

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creative

Tony The Tiger on Twitch…

WK Kellogg Company Frosted Flakes

Entrant Company: Leo Burnett Chicago

Innovation

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creative

Driven for Generations

Lexus RX

Entrant Company: IW Group, Inc.

Automotive

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Multicultural

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case study

creative

Perfect Your Pout

MAC

Entrant Company: Estée Lauder

Fashion, Beauty & Home

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case study

creative

Do Whatever Tastes Good

Malibu

Entrant Company: Pernod Ricard

Food & Beverage

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case study

creative

Got Booster?

Pfizer

Entrant Company: VMLY&R

Pharmaceuticals

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case study

creative

Men Have Skin Too

Procter & Gamble, Old Spice

Entrant Company: Procter & Gamble

Health & Personal Care

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Multicultural

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case study

creative

Seek and Prosper

S&P global

Entrant Company: the magnetic collective

Business-to-Business

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case study

creative

Unfold Your World…

Samsung

Entrant Company: Ogilvy

Best Brand Transformation

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Electronics & Tech

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case study

creative

Tear the Paper Ceiling

The Ad Council in Partnership with Opportunity@Work

Entrant Company: Ogilvy

Gov’t, Public Service & Non-Profit

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Social Responsibility

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case study

creative

Toyota GR 2022 “Family of Vehicles”

Toyota

Entrant Company: Hypothesis Group

Automotive

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Best New or Emerging Brand

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case study

creative

Smart Takes

Travelers Insurance

Entrant Company: Travelers Insurance

Financial Services & Insurance

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case study

creative

Breath of Stress Air

Truth Initiative

Entrant Company: Truth Initiative

Gov’t, Public Service & Non-Profit

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case study

creative

More to Love

Tyson® Brand

Entrant Company: GSD&M

Best Brand Transformation

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Food & Beverage

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case study

creative

Uber Don’t Eats

Uber Eats

Entrant Company: Ipsos

Electronic & Tech

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case study

creative

Wingstop

Chicken Sandwich Split

Entrant Company: Leo Burnett Chicago

Retail & Restaurants

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case study