Creative Effectiveness Event & David Ogilvy Awards Reception

Getting your creative right sets you up for media and measurement optimization. We are in a period of innovation in advertising creative and finding ways to measure it: from using AI as a stimulus for creative to extracting behavioral data and using that to try and inspire creative.

At our second annual Creative Effectiveness event, industry visionaries will discuss the perspectives, theories, and resources they are employing to develop and measure great creative.

Event Details

• 9:00am Check-In and Breakfast
• 10:00am-4:00pm Program and Content (includes Lunch and Break)
• 4:00pm Cocktail Reception

The relationship between research and creative is vital. Immediately following the Creative Effectiveness program, we’ll honor the teams behind insights-driven advertising with the ARF David Ogilvy Awards ceremony and dinner. We’ll recognize all of the Gold, Silver and Bronze winners and conclude by revealing the Grand Ogilvy Award recipient. Festivities begin at 4:30pm sharp!.