Getting your creative right sets you up for media and measurement optimization. We are in a period of innovation in advertising creative and finding ways to measure it: from using AI as a stimulus for creative to extracting behavioral data and using that to try and inspire creative.
At our second annual Creative Effectiveness event, industry visionaries will discuss the perspectives, theories, and resources they are employing to develop and measure great creative.
Event Details
The relationship between research and creative is vital. Immediately following the Creative Effectiveness program, we’ll honor the teams behind insights-driven advertising with the ARF David Ogilvy Awards ceremony and dinner. We’ll recognize all of the Gold, Silver and Bronze winners and conclude by revealing the Grand Ogilvy Award recipient. Festivities begin at 4:30pm sharp!.
Event Details
Dress: Business Casual
Tickets include full open bar and dinner.
Learn more about the Awards and see the 2023 finalists here.
Full Day Content & Awards (10am – 8pm) |
Content Only (10am-4pm) |
Awards Reception Only (4pm-8pm) |
|
---|---|---|---|
Member | $699 | $599 | $599 |
Non-Member | $799 | $699 | $699 |
Content Only | |
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Members | $299 |
Non-Members | $399 |
Questions on registration? Reach out to registration@thearf.org.
Any other questions? Reach out the arfdavidogilvyawards@thearf.org.
Learn more about different sponsorship opportunities by reaching out to sponsorship@thearf.org.