Join us for the second annual Creative Effectiveness event featuring presentations and content, closing with the ARF David Ogilvy Awards dinner and reception.
Getting your creative right sets you up for media and measurement optimization. We are in a period of innovation in advertising creative and finding ways to measure it: from using AI as a stimulus for creative to extracting behavioral data and using that to try and inspire creative. At ARF’s Creative Effectiveness event, visionaries and experts will share their work and thinking about how to stimulate great creative and measure it. More information to come.
During 2022’s inaugural event, industry leaders came together to converse on creative effectiveness and measurement. Panelists shared innovative and experiential formats as well as new approaches and tools in support of building and measuring campaigns. The event was capped off with the ARF David Ogilvy Awards reception. Learn more about last year’s event.
|Full Day Content & Awards
(10am – 8pm)
|Awards Reception Only
SAFETY AND PROTOCOLS
The ARF is committed to keeping our members and attendees safe. We look forward to convening again and will follow any guidelines put forth by the CDC, local government and event venue.
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