about

The ARF David Ogilvy Awards is the premier awards program that honors research- and insights-driven advertising.

The awards pay tribute to the late David Ogilvy, ultimate “mad-man,” founder of the agency Ogilvy, and creator of some of the biggest fundamentals in advertising that are still being used today. With these awards, we celebrate his forward-thinking belief in the importance of research behind effective advertising.

Access Award-Winning Case Studies and More Resources

What does it take to win an ARF David Ogilvy award? Why is this awards program so crucial to the industry? How does data influence the creative spark of an impactful ad?

All entrants receive complimentary access to past cases and campaigns to understand what makes a best in-class entry.

ARF Members can access learnings from all award-winning case studies here. Access is limited to ARF Members only. If you are interested in becoming an ARF Member to receive exclusive access to these case studies and more, contact membership@thearf.org

Creative Research Terms Glossary

The ARF's Creative Council has compiled The Creative Research Terms Glossary, a comprehensive resource containing 880 terms used by creatives in the industry.

This Council has also done extensive work on powerful advertising, including establishing recommendations on how to improve the relationship between researchers and creatives. Learn more about the ARF Creative Council and their important work here.

ARF Database

The ARF is creating a database to enable research on the relationship between brand and sales advertising. The project will include campaign information on over 120 Ogilvy Applicants.

Each entry will include brand and product category, age, share, consideration, pricing position, growth, sales cycle, campaign objective, primary target, media plan, competitive strategy, outcomes, research used and brand equity.