Spencer Lambert has served as product owner in the development of datafuelX’s M3 platform, a forecasting, optimization, and stewardship engine designed for multi-measurement, multi-goal, and multi-platform media transactions. Spencer specializes in Data-Driven Linear advertising, with a focus on yield and optimization strategy. Prior to datafuelX, Spencer worked on Horizon Media’s Big team, providing buying strategy for start-ups, and on WarnerMedia’s Advanced Advertising Team.