Young Pros Spotlight
Senior Manager of Advanced TV & Attribution Research at A+E Networks
Joined ARF Young Pros in 2010.
What is your proudest professional accomplishment?
Having the privilege of working on the 4 largest advertising events in media this past year as a leading member of NBC Sports Group’s ad sales research team. Starting with NBC’s Sunday Night Football, culminating with Super Bowl LII, to the 2018 Winter Olympics and Telemundo’s FIFA World Cup provided me not only with a researcher’s playground of custom studies but a strong and robust audience size with which to measure them. Through these studies, I helped to enhance NBC’s overall offerings by proving the power of live sports and leading ad innovation studies on 6 sec ads and side-by-side ad formats, as well as leading attribution research for NBCU’s first-ever in-house Super Bowl spot, matching tv exposure to consumer based outcomes and proving true ROI.
What is your biggest professional challenge?
Moving from an individual contributor to becoming an effective leader and managing a team. As well as understanding the landscape of the advanced TV space with regards to strategic targets and attribution capabilities and determining best approaches and metrics.
How has being an ARF YP member impacted your career?
The ARF is a great organization that keeps me up to date on current industry trends and developments in measurement, providing me with a built-in network and support system offering great programs such as the peer mentoring loft.
When researching a topic you know nothing about, how do you get started?
I usually would start with Google and then reach out to current and former colleagues or vendors to see if they have any experience or advice on how to approach this topic.
What is your Dream Job (If Money was No Object, What Would You do)?
Global professional hotel and spa secret shopper for American Express Travel
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