Young Pros Spotlight
Jeremy Menninger, 26
Manager, Portfolio Research, Turner
Joined ARF Young Pros in Fall 2016.
What is your proudest professional accomplisment?
Moving from Sales to Research was interesting. Understanding both worlds set me apart. The relationships I made in Sales still benefit me more than two years later.
What is your biggest professional challenge?
For me, the varying definitions of emerging media structures are frustrating – OTT, Mobile, Digital, etc. Everyone seems to have their own definitions. We as an industry need to standardize these categories to enable more productive conversations.
How has being an ARF YP member impacted your career?
Meeting like-minded professionals never gets old. “Networking” can carry an ugly connotation, and ARF YP provides an easy, comfortable forum to expand horizons.
What’s your favorite event that you’ve been to?
The ARF YP Bootcamp is simply a phenomenal event. An incredible amount of knowledge is passed on during the day, and the experience is tailored to personal interests by offering breakout sessions. I love what other companies have been researching
When researching a topic you know nothing about, how do you get started?
I once read that all self-help books can be boiled down to a single concept: Front-load your discomfort. Starting is always the worst part. If you dive in and do something – anything – to get the ball rolling, you will be in the middle of your project before you know it.
What’s an example of a company/brand that you think is doing a great job?
Although I am biased, I am always impressed with the innovation happening at Turner. Our leadership has shown a real willingness to take risks and try new things.
What is your favorite restaurant in the city?
For drinks, Pier I and the Boatbasin should be in everyone’s warm weather rotation. For food… Jacob’s Pickles is really hard to beat.
What is your favorite show/program?
I can recite about 90% of The Office from memory.
What is your Dream Job (If Money was No Object, What Would You do)?
It would have to be something outdoors. Either Forestry or Marine Biology.
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Meet other Featured Young:
Maris Cohen, Director, Content Marketing The NPD Group
Tiffany Ihle,Insights Manager, Cox Media Group
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