Young Pros Spotlight
David Blumberg, Age 32
Manager of Brand & Consumer Insights at Comedy Central
Joined ARF Young Pros in 2012.
What is your proudest professional accomplishment?
My proudest professional accomplishment was when I won the Visionary Award for Marketing Effectiveness at the 2016 Vision Critical Summit in Chicago. Over the course of four years, I had established the ESPN Ad Sales Research online community as the ‘go-to’ resource for Sales’ & Marketing’s most burning questions. My hard work was awarded with a stellar video about our community, which was (and still is) featured on the Vision Critical website, a feature presentation spot at the summit to share our team’s achievements with the community, and a very heavy trophy.
How has being an ARF YP member impacted your career?
Being an ARF YP member has given me tremendous access to industry events, great seminars, learning opportunities, and above all, networking opportunities with fellow young pros in research.
When researching a topic you know nothing about, how do you get started?
I believe that knowledge is the basis of all research projects, so if you know nothing (Jon Snow) about a particular topic, I would suggest either reaching out to someone who is more well-versed or utilize the plethora of tools on the Internet (search engines, the trades, data aggregating websites, etc.) to educate yourself on the foundational elements before diving into your work.
What is your favorite restaurant in the city?
Katz’s Delicatessen is hands-down my favorite restaurant in New York City. My parents took me there as a kid, and I kept going when I inevitably moved to NYC. You can never go wrong with a pastrami on rye with mustard, matzo ball soup, a hot dog, french fries and unlimited pickles (all consumed in one sitting, of course).
What is your favorite show/program?
South Park – not because it is a Comedy Central staple but because I have been watching since the beginning. It is so crude yet so incredibly smart, sarcastic, relevant, and definitely goes for the jugular.
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Share a bit about yourself and your work for a chance to be featured as a Spotlight Young Pro!
Meet other Featured Young Pros:
Maris Cohen, Director, Content Marketing The NPD Group
Tiffany Ihle,Insights Manager, Cox Media Group
Jeremy Menninger, Manager, Portfolio Research, Turner
Kelly Castellon, Manager, Marketing Effectiveness, Nielsen
Angie Liang,Director, Research at Shutterstock
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