Current Issue Summary
March 2022 (Vol. 62, Issue 1)
Editor’s Desk
Advertising Message Impact on Consumers: How to Enhance Positive Affect
In his editorial, Editor-in-Chief John Ford summarizes an issue filled with content that addresses what he describes as “the breadth of tools and topics shaping 21st-century marketing.” Ford also makes his annual acknowledgement of the Journal’s behind-the-scenes “ad-hoc” reviewers—academics and practitioners on whom our editors rely, outside of the Editorial Board’s scope, as “subject-matter specialists who can give further expertise to our review process.” Indeed, we are fortunate that these honorable individuals “give freely of their time and effort to balance out the reviewing burden for our regular board members.”
Read the full article here.