DECEMBER 9 @ 12:00 PM – 1:00 PM EST

Speaker Bios

Kellie Baran
Director, Marketing Analytics & Insights
Kepler

Kellie is an analytics professional with experience developing and executing on strategic learning agendas for brands across finance, telecom, CPG and news media industries. She’s passionate about bringing a solid measurement plan and a healthy dose of data storytelling and visualization into those priorities. As part of her role on the leadership team for the analytics department at Kepler, Kellie also focuses on training and knowledge sharing across the team. In her free time, she loves traveling, hiking, and live music.

Christine Dennis
SVP, Client Growth
OptiMine

Christine has a strong track record of creating and implementing positive change for brands by leveraging her experience in the disciplines of account management, brand strategy, media planning and buying, digital and social strategy, and analytics. With 20 years of creative agency experience at Fallon, BD’M, and Martin Williams, Christine has worked with some of the world’s most recognized brands, leading teams on award-winning advertising campaigns for clients like Amazon.com, Travelers, Raymond James, Best Buy, Chrysler, United Airlines, and The Islands of The Bahamas. She began her advertising career at Best Buy and most recently led marketing, sales, and audience Development at the Ordway Center for the Performing Arts. Christine serves on the boards of Public Art St. Paul and Friends of Carleton Rugby.

Krag Klages
Executive Director, Marketing Analytics
Beachbody

Krag has been working in the paid media, measurement and MarTech space for nearly 15 years, with a specialization in advanced marketing measurement solutions like multi-touch attribution and media mix modeling. He has led paid media and analytics teams for multiple big brand high-growth D2C companies, with a focus on advanced methods that enable cross-channel measurement against defined CAC, ROAS, and LTV/LTR-based goals.