Don’t miss these speakers. They represent the tip of the iceberg of the value that advertisers will get over the two-day conference.
Marketing Effectiveness in the Digital Era
Les Binet, adam&eveDDB, gives the first-ever U.S. presentation of ground-breaking work about how the rules of effectiveness need to change in a digital world.
Too Much Math, Too Little Meaning
Publicis’ Rishad Tobaccowala provides perspective on how to gain insight in a world of data explosion, including observations on how mistakes are affecting advertising and marketing.
Can Data Privacy Be Good for Brands?
How can brands take advantage of data privacy and protection to drive business rather than having the their innovation restricted? Get new thinking from Dan Linton of W2O.
Grow Your Brand with Better Audience Targeting
IRI’s Nishat Mehta advises how to leverage the best data quality audiences at the right and place to reduce ad spend and build brand loyalty.
Planning in an AI World
Brad Smallwood, Facebook, speaks on how AI is being used today in planning and measuring and what it means for agencies, advertisers and platforms. (see previous changes)
In addition, you will get 100s of actionable takeaways from companies like Anheuser-Busch, CBS, Cox Media Group, Google, Group M, The Hershey Company, LiveRamp, MMA, Neustar, Omnicom, and Twitter.