Young Pros Spotlight
What is your role / current company? Vice President, Insights & Measurement Strategy Development/NBCU
When did you join the ARF Young Pros? About 5-6 Years Ago
What is your proudest professional accomplishment?
As a researcher, I am always very proud when I see my work acknowledged in a professional forum, like a conference or industry meeting. One of my research studies was selected as a “winning paper” at the ARF AudienceXScience conference a couple of years ago – that was a very exciting accomplishment!
How has being an ARF YP member impacted your career?
Being an ARF YP member helps me feel connected to the industry and stay on top of emerging areas of focus for the business.
When researching a topic you know nothing about, how do you get started?
I always start by asking a ton of questions. I outline all of the things I know about the subject and still need to learn. I’ll find the subject-matter experts internally, who can help round out my understanding of a given subject through the lens of our business. Once I get started, I also make sure to actively communicate with my boss about my progress to make sure I’m approaching it right.
What is your favorite restaurant in your city?
Beecher’s Wine Cellar… Best cheese plate in Manhattan!
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