Don’t miss these speakers. They represent the tip of the iceberg of the value that researchers will get over the two-day conference.
Megan Clarken, Nielsen, issues a call to action to spur a new era of growth, as she highlights recent trends and emerging measurement scenarios
Marketing Effectiveness in the Digital Era
Les Binet, adam&eveDDB, gives the first-ever U.S. presentation of ground-breaking work about how the rules of effectiveness need to change in a digital world.
Standards, Research and Rationale and Going Beyond :30s, :15s or 06s
The MRC’s George Ivie makes the case for proposed cross-platform standards with a summary of the supporting research. Vas Bakopoulus of the MMA then offers a different perspective.
Too Much Math, Too Little Meaning
Publicis’ Rishad Tobaccowala provides perspective on how to gain insight in a world of data explosion, including observations on how mistakes are affecting advertising and marketing.
Advance Towards Digital Audience Quality
Robin Opie, Oracle, gives guidance on developing a shared understanding of digital audience standards that drive accountability and empower shareholders.
In addition, you will get 100s of actionable takeaways from companies like Anheuser-Busch, , comScore, Google, Group M, The Hershey Company, Kantar, LiveRamp, Lucid, MRI-Simmons, Neustar, Omnicom, TVision and Twitter.