The Future of Social Media for Marketers
MARCH 16 @ 1:00 PM – 2:00 PM EST
Kristina is a Senior Manager of Multi-Platform Analytics and Social Insights for MTV Entertainment Studios; she has been with Paramount Global for four years. In this role, she partners closely with the social strategy teams to provide insights and recommendations to improve social page performance and measure campaign success, with a particular focus on TikTok and emerging platforms. Prior to this role, she was a social media manager at 360i, working in the entertainment vertical.
Senior Content Manager
Scott Rising is a content strategist, creator, and community manager who has spent the better part of a decade working in social media for massive brands. He currently is a Senior Content Manager at LinkedIn, where he oversees the content strategy for some of LinkedIn’s flagship social accounts, including LinkedIn’s LinkedIn with 24M+ followers. Scott previously led the social media strategy for the Macy’s Thanksgiving Day Parade and Macy’s 4th of July Fireworks in his previous role as Senior Manager of Social Media at Macy’s. When not chronically online, Scott is an avid traveler and pop culture obsessive who recently joined the national board of directors for the American Foundation for Suicide Prevention. He grew up in California and Alaska but is happy to now call Brooklyn home.
Tiffany Terilli is a Client Success Analyst on Comscore’s Digital and Social team, supporting clients including publishers, financial services, the music industry, and many more. She’s passionate about story telling through data and finding gems that help clients ideate on creative before launching a campaign to shape and plan their strategy. Previous to joining Comscore, Tiffany interned with independent film studio, Good Deed Entertainment (GDE) and partnered with the University of Connecticut’s Department of Digital Media and Design to help manage their social strategy. Tiffany is passionate about mentoring young people interested in a career in digital media.
Danny Gardner is Haleon’s Head of Social Media Insights and Analytics for North America. He previously held the same role at GSK, acquired from Pfizer as part of the $12B consumer healthcare joint venture between the two companies. He began his full-time career with W2O Group (now Real Chemistry), where he held cross-functional roles in data science, social listening, market research, and analytics.
At Haleon, Danny oversees the social intelligence programs for 25+ owned brands and 70+ competitor brands, across 7 major CPG categories. He also serves as the company’s global SME for all things social media, including insights, whitespace research, data analytics, 3P vendors, emerging media, Web3/Next Gen Social, market research, measurement, and general thought leadership.
Danny was recently named to the Social Intelligence Insider 50, recognized as one of the world’s leading experts in social listening/insights/analytics.