The ARF David Ogilvy Awards is the premier awards program that honors research- and insights-driven advertising.
The awards pay tribute to the late David Ogilvy, ultimate “mad-man,” founder of the agency Ogilvy, and creator of some of the biggest fundamentals in advertising that are still being used today. With these awards, we celebrate his forward-thinking belief in the importance of research behind effective advertising.
In 2020, the ARF successfully pivoted to an entirely virtual line-up of events in response to the COVID-19 pandemic, including the first ever virtual ARF David Ogilvy Awards. The awards also served as a fundraiser for the ARF’s charitable foundation, ARF WIDE: Workforce Initiative for Diversity and Excellence. Learn more about WIDE here.
access award-winning case studies and more
What does it take to win an ARF David Ogilvy award? Why is this awards program so crucial to the industry? How does data influence the creative spark of an impactful ad?
Learn from past winners and access the award-winning case studies to motivate your entry.
Be inspired by winning campaign content featured at past events and upcoming events.
What is the relationship between brand and sales advertising? To find out, the ARF is creating a database to enable research on the subject. The annual project’s debut this fall will include over 120 Ogilvy applicants.
The ARF has harmonized this effort with a similar project conducted by the IPA in the UK. Each entry will include brand and product category, age, share, consideration, pricing position, growth, sales cycle, campaign objective, primary target, media plan, competitive strategy, outcomes, research used and brand equity.
creative research terms glossary
The ARF’s Creative Council has compiled The Creative Research Terms Glossary, a comprehensive resource containing 880 terms used by creatives in the industry.
This Council has also done extensive work on powerful advertising, including establishing recommendations on how to improve the relationship between researchers and creatives. Learn more about the ARF Creative Council and their important work here.