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Ogilvy Awards

ABOUT

The ARF David Ogilvy Awards is the only award show that honors the research- and analytics-driven insights that lead to successful ad campaigns.

Congratulations to the 2020 Grand Ogilvy Award winner, Courageous Conversation Global Foundation and their Agency, Goodby Silverstein & Partners, and all the other winners of Gold, Silver and Bronze awards.

SEE THE FULL LIST OF WINNERS + CASE STUDIES

The awards, announced at the October 8 virtual award ceremony, pay tribute to the late David Ogilvy, the ultimate “Mad-Man” and founder of the ad agency Ogilvy, because of his belief in the power of research behind effective advertising.

The ceremony featured vignettes from selected ARF David Ogilvy Awards finalists, where they shared the journey of their creative process and how data/consumer insights impacted their decision making. Attendees gained exclusive access to the Grand Jury room to see just what went into the extensive deliberations.

All proceeds from the 2020 awards went directly towards WIDE, the ARF’s newly established charitable foundation to increase the quality and diversity of our industry. Contributions went towards scholarships, internships and access to the industry.

The ARF is currently accepting both personal and corporate donations to ARF WIDE.

DONATE NOW

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Stay tuned for more information about the 2021 awards! If you want to learn more about sponsorship opportunities contact Michael Heitner, EVP, Member Needs & Value at michael@thearf.org.

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Event Sponsor

Ipsos

Social Media Sponsor

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Corporate Sponsors

Fisher Investments Herbalife
Intuit Truex
Unilever Pepsi
Truth Truth
Truth Ebiquity
BuzzFeed Metrix Lab
Wunderman Lopez Negrete
Reddit Levi Strausss & Co
CBS ESPN
Goodby Ogilvy
Zillow

If you are interested in learning more about sponsorship opportunities, please contact Sponsorship@thearf.org.

Important Dates

  • Eligibility Window: January 2018 – March 2020
  • Entry Deadline: June 12, 2020
  • Finalists Announced: September 2020
  • Awards: October 8, 2020

Any Questions?

Contact Sara Serpe at: sara@thearf.org.
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To further, through research, the scientific
practice of advertising and marketing

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