The ARF David Ogilvy Awards is the only award show that honors the research- and analytics-driven insights that lead to successful ad campaigns.
The awards pay tribute to the late David Ogilvy, ultimate “mad-man,” founder of the agency Ogilvy, and creator of some of the biggest fundamentals in advertising that are still being used today. With these awards, we celebrate his forward-thinking belief in the importance of research behind effective advertising.
Our continued priority is the health and safety of our members, staff and community. While some things — such as the ARF’s commitment to be a key resource for the global advertising, media and marketing communities — have stayed the same, much has changed.
Join us for a first-of-its-kind, entirely virtual ARF David Ogilvy Awards on October 8, 2020.
We will honor finalists and sponsors in a new way – celebrating their award-winning campaigns with impactful virtual showcases.
UPDATE – CALL FOR ENTRIES EXTENSION!
You and your collaborators now have more time to enter your outstanding work – the deadline for entries has been extended to June 12, 2020.
In a world where it is harder to get consumer attention and conversion, marketers seek creative that is grounded in strong insights — whether originating from data, research or a combination. Winning an ARF David Ogilvy Award is a surefire way to get marketers’ attention.
Enter now to win Gold, Silver or Bronze awards in 20 categories, including the Industry and Spotlight categories, which honor the latest trends in the industry. The Grand Ogilvy Award — the “Grand Prix” of 2020 winners — will be bestowed to the most outstanding campaign selected from the Gold finalists in every category.
Find more details on the entry process by visiting How to Enter.
LEARNING FROM WINNERS: AWARD WINNING CASE STUDIES AND MORE
Access past ARF David Ogilvy Award winning case studies to discover the value of how data can drive successful campaigns.
NEW! The ARF’s Creative Council recently compiled The Creative Research Terms Glossary, a comprehensive resource containing 880 terms used by creatives in the industry. You can access the creative glossary for free on our website.
In 2019, ARF CEO & President, Scott McDonald, Ph.D. used past winners’ case studies to describe creative trends in a letter to ARF members. Access his newsletter here.
And keep an eye out for upcoming ARF events featuring content from past winning case studies!