Insights Studio: Consumer Behavioral Shifts: Why Your Marketing Measurement Must Adapt in 2022 and Beyond
DECEMBER 9 @ 12:00 PM – 1:00 PM EST
AGENDA
12:00 – 12:05pm
Welcome / Introductions
Christine Dennis — SVP, Client Growth, OptiMine
Kellie Baran — Director, Marketing Analytics & Insights, Kepler
Krag Klages — Executive Director, Marketing Analytics, Beachbody
12:05 – 12:25pm
The 2022 Marketing Measurement Landscape
Christine Dennis — SVP, Client Growth, OptiMine
Kellie Baran — Director, Marketing Analytics & Insights, Kepler
12:25 – 12:45pm
Panel Discussion: Agile Marketing Measurement Strategies for 2022
Kellie Baran — Director, Marketing Analytics & Insights, Kepler
Krag Klages — Executive Director, Marketing Analytics, Beachbody
Moderator: Christine Dennis — SVP, Client Growth, OptiMine
12:45 – 12:55pm
Audience Q&A
12:55 – 1:00pm
Closing Remarks
Christine Dennis — SVP, Client Growth, OptiMine