Insights Studio: Consumer Behavioral Shifts: Why Your Marketing Measurement Must Adapt in 2022 and Beyond

DECEMBER 9 @ 12:00 PM – 1:00 PM EST

 

AGENDA

 

12:00 – 12:05pm
Welcome / Introductions

Christine Dennis — SVP, Client Growth, OptiMine
Kellie Baran — Director, Marketing Analytics & Insights, Kepler
Krag Klages — Executive Director, Marketing Analytics, Beachbody

12:05 – 12:25pm
The 2022 Marketing Measurement Landscape

Christine Dennis — SVP, Client Growth, OptiMine
Kellie Baran — Director, Marketing Analytics & Insights, Kepler

12:25 – 12:45pm
Panel Discussion: Agile Marketing Measurement Strategies for 2022

Kellie Baran — Director, Marketing Analytics & Insights, Kepler
Krag Klages — Executive Director, Marketing Analytics, Beachbody
Moderator: Christine Dennis — SVP, Client Growth, OptiMine

12:45 – 12:55pm
Audience Q&A

12:55 – 1:00pm
Closing Remarks
Christine Dennis — SVP, Client Growth, OptiMine