SOCIALMEDIAxSCIENCE was held on July 18, 2018 in San Francisco.
Panel Discussion: Measurement: Tools and Techniques that Make the Difference
Stef Brower – Global Social Media Manager, HP
Jason Klein – Co-CEO / Co-Founder, ListenFirst
Danny Landau – Senior Director, Research and Analytics, Nielsen Social, Nielsen
Marc Vermut – VP, Market Strategy, Retail, Neustar
Moderator: Paul Donato – Chief Research Officer, ARF
Tracking. Listening. Sentiment. Data. Analytics. Modeling. The wealth of ways in which to measure social media conversations and impact can be overwhelming. This panel discussion shared best practices on simplifying the complex world of social media measurement, so that you can more effectively optimize your efforts.
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Presentations:
Stef Brower – Global Social Media Manager, HP:
Jason Klein – Co-CEO / Co-Founder, ListenFirst:
Danny Landau – Senior Director, Research and Analytics, Nielsen Social, Nielsen:
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