SOCIALMEDIAxSCIENCE Panel Discussion: Measurement: Tools and Techniques that Make the Difference

SOCIALMEDIAxSCIENCE was held on July 18, 2018 in San Francisco.

Panel Discussion: Measurement: Tools and Techniques that Make the Difference

Stef Brower – Global Social Media Manager, HP
Jason Klein – Co-CEO / Co-Founder, ListenFirst
Danny Landau – Senior Director, Research and Analytics, Nielsen Social, Nielsen
Marc Vermut – VP, Market Strategy, Retail, Neustar

Moderator: Paul Donato – Chief Research Officer, ARF

Tracking. Listening. Sentiment. Data. Analytics. Modeling. The wealth of ways in which to measure social media conversations and impact can be overwhelming. This panel discussion shared best practices on simplifying the complex world of social media measurement, so that you can more effectively optimize your efforts.