ARF Webcast September 19, 2019
Following up on ARF’s Advertising Week EXPERIENCExSCIENCE conference we ran a series of webcasts, created by the Advertising Research Foundation (ARF) and MESH Experience, to help marketers grow their business and learn what it takes to succeed in the new age of customer experience. Each webinar featured a guest speaker and focused on how to activate a specific element within CX that makes a business difference.
The initial webcast – How to Drive Business Growth from Customer Experience – dove into lessons learned in developing CX efforts. Topics included:
- What distinguishes great CX – and the downside of poor CX
- Unique qualities of CX in the marketing framework
- Implications of changing CX trends