2013 ARF David Ogilvy Award Winners!
Congratulations to all our winners – and especially to the Grand Ogilvy Award winner: Procter & Gamble!
Here are the 2013 winners by category.
GRAND OGILVY AWARD
RESEARCH ACHIEVEMENT AWARD
RESEARCH INNOVATION AWARD
CONSUMER ELECTRONICS
GOLD
Windows 8 Global Launch Campaign
BRAND: Windows 8
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SILVER
HALO 4: An Ancient Evil Awakens
BRAND: XBOX
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DIGITAL & MEDIA
SILVER
Sonic “Firsts”
BRAND: Chevrolet
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FASHION & HOUSEHOLD
SILVER
Bleachable Moments
BRAND: Clorox Bleach
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GOVERNMENT, NONPROFIT & PUBLIC SERVICE
SILVER
Caregiver Assistance
BRAND: Ad Council & AARP
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HEALTH & PERSONAL CARE
SILVER
Polident Reverse Decline
BRAND: Polident & Super Poligrip
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INTERNATIONAL
SILVER
MiO Squirt Some
BRAND: MiO
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MULTICULTURAL
GOLD
PowerAde Believe
BRAND: PowerAde
Case Study Not Available.
SILVER
Food Freedom
BRAND: PAM Cooking Spray
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PACKAGED GOODS
SILVER
Perfect
BRAND: Reese’s
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PHARMACEUTICAL
SILVER
Sue’s World
BRAND: DULERA®
Case Study Not Available.
RESTAURANTS & OTHER EATERIES
GOLD
Sea Food Differently
BRAND: Red Lobster
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SILVER
Live Más
BRAND: Taco Bell
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RETAIL & ETAIL
SILVER
eHarmony 2012 Campaign
BRAND: eHarmony
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SPORTS, ENTERTAINMENT, & MEDIA
GOLD
P&G London 2012 Olympic Games
“Thank You Mom”
BRAND: Procter & Gamble
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SILVER
2011 Global Budget Allocation
BRAND: Monster.com
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