March 2020 (Vol. 60, Issue 1): CREATIVITY
What Do We Know about Creativity?
“The quantification of creativity in advertising is an ongoing challenge that seems to remain just beyond the grasp of proper marketing research,” Editor-in-Chief John B. Ford writes in his summary of the pages in the creativity theme section. “The good news is that both academics and practitioners are closing the gap between execution and evaluation.” As is customary for every March edition of JAR, Ford also takes the opportunity to thank each of the journal’s behind-the-scenes, “ad hoc” peer reviewers. These individuals “give freely of their time and effort to balance out the reviewing burden for our regular (editorial) board members.”