As Senior Director, Insights, Thought Leadership and Measurement, Yatisha evangelizes the SeeHer mission of increasing the accurate representation and portrayals of women and girls (and all humans) in media and advertising to drive business growth. Her oversight includes, consumer insights, storytelling, deepening engagement with and operationalizing GEM® (Gender Equality Measurement), and sharing best practices for embedding gender equality principles into industry tools, media and marketing processes.