Obsessed with all things social media from the latest GIFs to the trending memes, Michelle Green is an internet scuba diver, searching for all things bubbling up in culture. As a Manager on the Insights & Cultural Intelligence team at Paramount, Michelle works at the intersection of culture and marketing, developing insights to craft, shape and inspire Paramount’s advertising partners on how to best tap into the ever-changing cultural zeitgeist. Her accomplishments include creating thought leadership projects at Paramount geared towards building a culture of empathy- a commitment under the company’s Content for Change initiative that aims to build representation both on and off-screen. Born and raised in Washington D.C, she attended Virginia Commonwealth University graduating with a BS in Mass Communications with a minor in African American studies. She currently resides in NYC where she sits on the board of NAMIC, an organization that educates and advocates for multi-ethnic diversity in the communications industry. In her spare time, she enjoys traveling and exploring the many “TikTok recommended” restaurants and Instagrammable places.