Results-driven Marketing Science leader with over 20 years of experience in media measurement, analytics, MarTech, and AdTech/MediaTech. Proven track record of developing and executing media measurement strategies for diverse clients across B2B and B2C sectors, including pharma, healthcare, retail, home improvement, automotive, logistics, CPG, and QSR. Recognized for driving organic growth through innovation and privacy safe measurement with data clean rooms. Contributed to new business wins by creating the data and measurement strategy for pitches. Generated 3X FTE growth in various analytics specializations.