Leadership Lab: Cross-Platform Media was held Tuesday, August 7, 2018
The Science of Cross Platform Measurement
Kevin Rini – Vice President, Product Leadership, Nielsen
Finding the Needle in the Haystack: Targeting the Right Consumer for Your Message
Will Sandwick – Head of Data & Analytics, JWT
Attributing the Buy, Measuring the ROI: The Principles of MMM, MTA, and How to Bring Them Together
Maggie Merklin – Executive Vice President, Analytic Partners
Accelerate Personalization With Audience Optimization
Ryan Santoro – VP, Agency Partnerships, IRI
The Alphabet Soup of AdTech: An Overview of the How AdTech works and Who the Players Are
Scott Bender – Global Head of Publisher Strategy & Business Development, Prohaska Consulting
To see or Not to See: The Science Behind the Metrics of Viewability, Invalid Traffic, and Location-Based Audiences
George Ivie – CEO and Executive Director, Media Rating Council
Paul Donato – Chief Research Officer, ARF (Fireside Chat)