2011 ARF David Ogilvy Award Winners!
Congratulations to all our winners – and especially to the Grand Ogilvy Award winner: Domino’s!
Here are the 2011 winners by category.
GRAND OGILVY AWARD
RESEARCH ACHIEVEMENT AWARD
RESEARCH INNOVATION AWARD
AUTOMOTIVE
GOLD
Shock the Sheep
BRAND: Audi
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SILVER
Subaru Owner Love
BRAND: Subaru of America
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BEVERAGES
GOLD
Keep Playing
BRAND: PowerAde
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SILVER
CoffeeHouse Inspirations Skinny
BRAND: International Delight
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BUSINESS-TO-BUSINESS
CONSUMER ELECTRONICS
GOLD
Measuring Online Global Advertising Based on Business Value and Engagement
BRAND: Intel
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SILVER
Posted by AT&T and MTV Networks Music Sites
BRAND: AT&T
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DIGITAL & MEDIA
SILVER
Growing the Acquisition Engine
BRAND: MetLife
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FINANCIAL SERVICES
SILVER
Inspiring Success: How Ink from Chase is Making its Mark
BRAND: Chase
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GOVERNMENT, NONPROFIT & PUBLIC SERVICE
SILVER
Pure Michigan
BRAND: Travel Michigan
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HEALTH & PERSONAL CARE
SILVER
Magic
BRAND: Always Infinity
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HOUSEHOLD
SILVER
Dysfunctional Relationships
BRAND: Swiffer
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INTERNATIONAL
SILVER
Hopenhagen
BRAND: The United Nations
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MULTICULTURAL
SILVER
Are You Venza
BRAND: Toyota Venza
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PACKAGED GOODS
SILVER
Welcome to Wholesome
BRAND: Cracker Barrel
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RETAIL & ETAIL
GOLD
Pizza Turnaround
BRAND: Domino’s
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SILVER
Search One and Done
BRAND: Kayak.com
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SHOPPER MARKETING
SILVER
Kraft Hockeyville
BRAND: Kraft
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SPORTS, ENTERTAINMENT, & MEDIA
GOLD
Hawaii Five-0/Reboot
BRAND: CBS
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SILVER
Launch of “Hot in Cleveland”
BRAND: TV Land
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