Our recent Insights Studio Series entitled, Inside the Journal of Advertising Research: Advertising Creativity and Strategy, was a deep dive into a number of important studies published in the March issue of the Journal of Advertising Research (JAR). During the event, creativity experts in Australia, New Zealand, Sweden and the U.S. presented their work. These scholars delved into the creativeidea generation process, and whether the conveying of passion in advertising makes customers rate their products and brands more highly. Strategy experts explored what six-second TV commercials can and can’t deliver, and how advertising and promotional effects drive QSR sales. The following are a crystallization of those presentations. Note that each subheading is a link which will get you the study associated with the presentation.