Congratulations to The ARF David Ogilvy Award Winners!
The ARF David Ogilvy Awards celebrate the critical role of insights that inspire great advertising. On March 20, 2017, we honored this year’s winners.
GRAND WINNER
Nike
“Take on TJ”
BIG DATA
Silver
Humana
“Start with Healthy”
Download case study »
Bronze
Nexplanon®
“ARMOR up”
Download case study »
CROSS PLATFORM
Gold
Johnsonville Sausage
“Welcome to Johnsonville, Wisconsin”
Download case study »
Silver
Kellogg’s Special K
“#OwnIt”
Download case study »
Bronze
Myrbetriq – Consumer
“Taking Back Control”
Download case study »
IMPACT ON THE WORLD
Gold
Cigna
“TV Doctors of America”
Download case study »
Ad Council
“Type 2 Diabetes Prevention”
Download case study »
Bronze
Ontario Women’s Directorate
“#ItsNeverOkay”
Download case study »
MOBILE
Gold
Advil
“Distant Memory”
Download case study »
Silver
Turkcell
“Healthmetre”
Download case study »
NEW AUDIENCES
Gold
Coors Light
“Climb On”
Download case study »
Silver
Walmart – Hispanic
“Wonder Every Day”
Download case study »
Bronze
Galderma – Benzac
“Cool Kids for Benzac”
Download case study »
REINVENTING TRADITIONAL MEDIA
Gold
Garnet Hill
“Beautiful, Naturally Mobile Studio”
Download case study »
Silver
Advil
“Distant Memory”
Download case study »
Bronze
TD Bank Group
“Official Partner of Big Dreams”
Download case study »
SOCIAL MEDIA
Gold
Nike
“Take on TJ”
Download case study »
Silver
Humana
“Start with Healthy”
Download case study »
Bronze
Herbalife Nutrition
“Revitalizing Online Sales Through Optimized Lead Generation”
Download case study »
TRANSFORMATION
Gold
Turkcell
“Healthmetre”
Download case study »
Silver
Raising the Roof
“Coming Soon”
Download case study »
Bronze
Quidel
“Captain Quidel vs. Influenza”
Download case study »
Note: In February 2019, the ARF Board of Directors rescinded the 2017 award to Cambridge Analytica because of a preponderance of evidence that the awardee had behaved unethically.