ARF the Advertising Research Foundation
  • Membership
  • Research
  • Access Knowledge
  • Communities
  • Events
  • About the ARF

home

Membership

  • Committees & Boards
  • Events
  • Self Service Research
  • Member Bulletin Board

Research

  • Recent ARF Research
  • Programs & Resources
  • Research Focus Topics
  • ARF DASH: Annual TV Universe Study

Access Knowledge

  • Topics
    • Ad Effectiveness & ROI
    • Analytics & Data Science
    • Audience & Media Measurement
    • Creative & Branded Content
    • Future States & AI
    • Past Event Highlights
    • Research & Data Quality
    • Targets & Segments
  • Find a Solution
    • 2025 Top Member Questions
  • Publications
    • News You Can Use
    • Knowledge at Hand
    • June 2026: Journal of Advertising Research
    • CMO Briefs

Events

  • Upcoming ARF Events
    • View All Upcoming Events
    • Upcoming Conferences
    • Upcoming Young Pros
  • Insights Studios
    • Upcoming Insights Studios
    • Past Insights Studios
  • Town Halls
    • Upcoming Town Halls
    • Past Town Halls
  • Past Event Highlights
  • Submit

Communities

  • Young Pros
    • About Young Pros
    • Upcoming Events
    • The Mentoring Loft
    • Advisory Board
    • Young Pros Spotlight
    • Social Strategist Team
    • E-Newsletters
    • Past Events Highlights
  • Women in Analytics
    • About Women in Analytics
    • Board of Directors
    • Mentorship Program
    • Upcoming Events
    • Past Events Summaries
  • Councils
    • Learn About the Council Program
    • ANALYTICS COUNCIL
    • MSI/ARF B2B Exchange
    • CREATIVE COUNCIL
    • COGNITION COUNCIL
    • CROSS-PLATFORM COUNCIL
    • CULTURAL-EFFECTIVENESS COUNCIL
    • LA MEDIA RESEARCH COUNCIL
    • ORGANIZATIONAL COUNCIL
    • PHARMA COUNCIL
    • SHOPPER INSIGHTS COUNCIL
    • SOCIAL COUNCIL

About ARF

  • About the ARF
  • ARF Board of Directors & Trustees
  • ARF Leadership Team
  • ARF at 90
  • Marketing Science Institute (MSI)
  • Coalition for Innovative Media Measurement (CIMM)
  • Member Directory
  • ARF Awards
  • Press Kit
  • ARF in the Press
  • Contact Us
  • NYU/ARF Certificate in Marketing Optimization & Insights Certificate
  • ARF WIDE
  • ARF DASH: Annual TV Universe Study

My Account

  • Login
  • Create an Account

Invalid login. Please try again.

Password does not meet the required minimum length of 7.

Ogilvy Awards

Congratulations to the 2020 ARF David Ogilvy Award Finalists!

October 8, 2020 – Join us in celebrating the finalists, and learn who will take home the prestigious Grand Ogilvy Award, during a first-of-its-kind virtual ceremony. All ticket proceeds will go towards ARF WIDE: Workforce Initiative for Diversity and Excellence. Purchase your tickets now!

SPOTLIGHT CATEGORIES

BEST BRAND TRANSFORMATION

No Is Beautiful
Pure Leaf

Sip Your Sunshine
Tropicana

BEST CONSUMER EXPERIENCE

Ditch JUUL
truth

r/Layer
Adobe

BEST NEW OR EMERGING BRAND

Buble vs. bubly
bubly sparkling water (PepsiCo)

Keep Moving
Gatorade Zero

BUSINESS-TO-BUSINESS

Best of Zillow
Zillow Group

DATA INNOVATION AWARD

Talenti Layers
Unilever; Talenti

Zillow Offers Launch
Zillow Offers

DIRECT-TO-CONSUMER

Zillow Offers Launch
Zillow Offers

FASHION, BEAUTY & HOME

Meow Mix Remix
Meow Mix

FINANCIAL SERVICES & INSURANCE

‘Better Big Bank’
Bendigo Bank

Clearly Different Money Management
Fisher Investments

Made Ready
Citizens Bank

Sonic Melody
Mastercard

FOOD & BEVERAGE

No Is Beautiful
Pure Leaf

Sip Your Sunshine
Tropicana

That Jif’ing Good
Jif

GOVERNMENT, PUBLIC SERVICE & NON-PROFIT

Not A Gun
Courageous Conversation

Seize the Awkward
Youth Suicide Prevention

Tested on Humans
truth

HEALTH & PERSONAL CARE

APAC Healthy Breakfast Campaign
Herbalife Nutrition

Skin Stories
Unilever; Dove

World Looks Different
Advil

MULTICULTURAL

Nissan Ambicultural
Nissan USA

No One Gets A Diploma Alone
Ad Council

This Rice Unites
Riviana Foods

PROFESSIONAL SERVICES

Zillow Offers Launch
Zillow Offers

RETAIL & RESTAURANTS

BuzzFeed + Petco Nutrition
Petco

SOCIAL RESPONSIBILITY AWARD

Ditch JUUL
truth

No Is Beautiful
Pure Leaf

Not A Gun
Courageous Conversation

SPORTS, MEDIA & ENTERTAINMENT

The Last Dance
ESPN

There’s No Place Like Sports
ESPN

We Love It Here
SEC Network (ESPN)

TECH & TELECOMMUNICATIONS

It’s Switching Time
Chromebook

r/Layer
Adobe

Zillow Offers Launch
Zillow Offers

  • About
  • 2020 Winners
  • Categories
  • All Past Winners
  • FAQs
  • ARF WIDE: Workforce Initiative for Diversity and Excellence
  • Upcoming ARF Events
    • View All Upcoming Events
    • Upcoming Conferences
    • Upcoming Young Pros
  • Insights Studios
    • Upcoming Insights Studios
    • Past Insights Studios
  • Town Halls
    • Upcoming Town Halls
    • Past Town Halls
  • Past Event Highlights
  • Submit

Event Sponsor

Ipsos

Social Media Sponsor

Twitter

Corporate Sponsors

Fisher Investments Herbalife
Intuit Truex
Unilever Pepsi
Truth Truth
Truth Ebiquity
BuzzFeed Metrix Lab
Wunderman Lopez Negrete
Reddit Levi Strausss & Co
CBS ESPN
Goodby Ogilvy
Zillow



If you are interested in learning more about sponsorship opportunities, please contact Sponsorship@thearf.org.

Important Dates

  • Eligibility Window: January 2018 – March 2020
  • Entry Deadline: June 12, 2020
  • Finalists Announced: September 2020
  • Awards: October 8, 2020

Any Questions?

Contact Sara Serpe at: sara@thearf.org.
  • ABOUT
  • ARF DASH
  • ARF WIDE
  • ARF/NYU CERTIFICATE
  • CIMM
  • MSI
  • PRESS
  • SUBMIT
image description

To further, through research, the scientific
practice of advertising and marketing

© the Advertising Research Foundation. All rights reserved.

Privacy Policy | Request Permission to Use Content