ARF Town Hall: Ad Measurement’s New Identity Challenge
APRIL 27 @ 12:00 PM – 1:00 PM EDT
12:00 – 12:05pm
Scott McDonald, Ph.D. — President & CEO, ARF
12:05 – 12:15pm
The Changing Role of Identity in the Advertising and Marketing Ecosystem
As we prepare to lose third-party cookies, what will be the impact on the media, marketing and advertising landscape? What are the main alternatives and how do they meet the challenges to come?
Charles Ping — Managing Director, EMEA, Winterberry Group
12:15 – 12:25pm
The Data-Driven Media Experience
What do industry changes around identity, cookies and data privacy mean for the consumer’s media experience? Learn about some new and renewed approaches to driving more meaningful media experiences with consumers.
Jamie Seltzer — Global Managing Director, MarTech & Data Strategy, Havas Media Group
12:25 – 12:40pm
Identity for Media Measurement
Using Identity for attribution and targeting is a popular topic of discussion. However, using Identity for measurement — the focus of this session — is not well understood. Learn how Nielsen is using Identity graph to measure audiences across all platforms, including the Web.
Mainak Mazumdar — Chief Data and Research Officer, Nielsen
Making Sense of it All
Moderated discussion with speakers led by Scott McDonald.