Nick Sutton co-founded Qmee which was acquired by Kantar in 2022 because of its technology, 1st party owned panels and its obsession with respondent quality. Qmee launched Qubed an ML detection software solution in 2018 after detecting a significant rise in online fraud. Kantar leads the world in ensuring respondent quality and is continually bringing new technologies to strengthen its proposition. When not looking for new angles in technology, Nick is happiest at home on the farm with his family and thoroughbred horses.