Since 2006, the Great Mind Awards have celebrated leaders across the advertising and marketing research industry. These awards shine a light on rising stars, research innovators, data-driven marketers and industry legends.
The 2023 Great Mind Awards entry period is now open.
Send in your nominations now! Specific criteria for the awards can be found within the entry portal and on the categories page. Nominations close March 27.
The ARF will be awarding honors in five categories:
- Erwin Ephron Demystification Award
Winners of this esteemed lifetime achievement award are accomplished communicators and have the highest level of business acumen, especially in the realm of media and research.
- Chief Marketing Officer Award
A CMO Award winner is a C-suite leader who has embraced research, insights, and data analytics to drive growth, brand value and/or better consumer experience.
- Future Forward Award
The Future Forward Award represents achievement in using innovation to unlock insights about consumer or business trends. It is typically awarded to a team but can be awarded to an individual.
- Young Pro of the Year Award
This Award is in recognition of an outstanding ARF Young Pro who has shown exceptional leadership, important contributions, and potential for future industry impact.
- Journal of Advertising Research (JAR) Award
In recognition of the best JAR papers of 2022 – both academic and practitioner – and editorial board members who made excellent contributions to the quality of peer-reviewed papers.
More details about the categories, including criteria for each, can be found on the categories page.
SAVE THE DATE
IN-PERSON: The Demystification Award Winner will be celebrated at the end of Day 1 at the AUDIENCExSCIENCE conference in NYC on April 25, 2023, followed by a cocktail reception.
The JAR, Young Pro of the Year, Future Forward and CMO Award winners will be featured at various ARF events throughout the year. Learn more about the winners and their scheduled events on our events calendar.
The 2020-2022 virtual programs, “Conversations with Great Minds,” celebrated six impressive award-winners.
Martin Renaud, EVP & Chief Marketing and Sales Officer, Mondelēz International, winner of the 2022 Chief Marketing Officer Award, was interviewed by Lucia Moses, Deputy Editor, Business Insider.
Dr. Duane Varan, CEO, MediaScience, winner of the 2022 Erwin Ephron Demystification Award was interviewed by Brian Steinberg, Senior TV Editor, Variety.
2022 winners were also featured during various events throughout the year.
Alice K. Sylvester, Partner at Sequent Partners, winner of the 2021 Demystification Award, was interviewed by Ad Age Editor at Large, Jack Neff.
Alvaro Luque, CEO & President of Avocados from Mexico (AFM) and winner of the Chief Marketing Officer Award, was interviewed by Kristina Monllos, Marketing Editor at Digiday.
2021 winners were also featured during various events throughout the year.
Josh Chasin, Chief Measurability Officer at VideoAmp, winner of the 2020 Demystification Award, was interviewed by the 2019 winner of the same award, Leslie Wood, Ph.D., Chief Research Officer at NCS.
Greg Lyons, CMO of PepsiCo Beverages NA, and winner of the first-ever Chief Marketing Officer Award, was interviewed by Gregg Lindner, President of the Americas, at GfK MRI-Simmons.
2020 winners were also featured during various events throughout the summer of the same year.
Please contact Sara Serpe at email@example.com
Interested in sponsoring the Great Mind Awards?
Contact the ARF sponsorship team at Sponsorship@thearf.org