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Erwin Ephron Demystification Award Winners

Winners of this esteemed lifetime achievement award are accomplished communicators and have the highest level of business acumen, especially in the realm of media and/or research.

GMA Winner

Howard Shimmel

President, Janus Strategy & Insights;
Co-Founder and Head of Strategy, datafuelX

2026 Winner

GMA Winner

Helen Katz, Ph.D.

EVP of Research
Publicis Media
2025 Winner

GMA Winner

Artie Bulgrin

Media Research Consultant
Former Research Chief
ESPN
2023 Winner

GMA Winner

Dr. Duane Varan

CEO
MediaScience
2022 Winner

GMA Winner

alice K. sylvester

Partner
Sequent Partners
2021 Winner

GMA Winner

Josh Chasin

Chief Measurability Officer
VideoAmp
2020 Winner

GMA Winner

Leslie Wood

Chief Research Officer
Nielsen Catalina Solutions
2019 Winner

GMA Winner

Gian Fulgoni

Chairman Emeritus & Co-Founder
comScore
2018 Winner

GMA Winner

Jim Spaeth, Ph.D.

Partner
Sequent Partners
2017 Winner

GMA Winner

Irwin Gotlieb

Global Chairman
GroupM
2016 Winner

GMA Winner

David Poltrack

CRO, CBS; President, CBS Vision
2015 Winner

GMA Winner

Bill Harvey

Principal
Bill Harvey Consulting

2014


Chief Marketing Officer Award Winners

Rewards a CMO (or C-Suite marketing leader) who has embraced research, insights, and data analytics to drive growth, brand value, and/or better consumer experience.

GMA Winner

Martin Renaud

EVP & Chief Marketing and Sales Officer
Mondelez International
2022

GMA Winner

Alvaro Luque

CEO & President
Avocados From Mexico
2021

GMA Winner

Greg Lyons

CEO
PepsiCo Beverages NA
2020

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  • Find a Solution
    • 2025 Top Member Questions
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    • March 2026: Journal of Advertising Research
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To further, through research, the scientific
practice of advertising and marketing

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