The ARF Awards programs celebrate individuals and organizations across the advertising, marketing and research industries. The Awards are distributed throughout the year to honor both ARF member contributions and industry-wide accomplishments and achievements. View past winners.
The Demystification Award honors an individual with a distinguished history of strong contributions to the marketing research industry, demonstrating exceptional intellect, leadership, and communication prowess.
The CMO Award honors a C-suite leader who has embraced research, insights, and data analytics to drive growth, brand value and/or better consumer experience.
This Award recognizes Member Ambassadors for the significant engagement and collaboration with the ARF. This includes acting as a key representative in their organization, fostering active membership, and communicating important points of activation.
This Award recognizes individual Members who have gone above and beyond in contributions and partnership with the ARF. Among the 400+ companies that comprise our membership constituency, this honor is bestowed upon only a select few each year.
The Young Pro of the Year Award is in recognition of an outstanding ARF Young Pro who has shown exceptional leadership, important contributions, and potential for future industry impact.
The JAR Awards are in recognition of the highest-scoring JAR published papers of the previous year, and of the Editorial Board member with the highest distinction in contribution to peer-review.
The ARF David Ogilvy Awards honor advertising campaigns grounded in consumer research and insights. Named after David Ogilvy, the “father of advertising,” the awards celebrate the powerful combination of data and creativity, a concept David championed. He once said, “Advertisers who ignore research are as dangerous as generals who ignore the signs of the enemy.” The Awards provide an opportunity to stand out in a crowded industry landscape and honor the crucial collaboration across partners, clients and your own organization.
The Awards are now open for entry through June 4. Learn more and enter now.
| 2025 KEY DATES |
| MARCH 13 | ENTRY OPEN |
| JUNE 4 | ENTRY DEADLINE |
| JUNE-JULY | JURY REVIEW |
| AUGUST | FINALISTS ANNOUNCED |
| OCTOBER 16 | CREATIVE EFFECTIVENESS CONFERENCE AND AWARDS RECEPTION |
Any questions? Reach out to davidogilvyawards@thearf.org.
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