ABOUT THE Sequent Accelerator Award
The Sequent Accelerator Award honors breakthrough innovations in marketing analytics, including advancements in AI, modeling, metrics, data, and insight delivery, that have driven measurable brand impact and advanced the field within the past five years.
Isobell Roberts, Co-Founder & Chief AI Officer at BrandComms.AI, is the 2026 recipient of ARF’s Sequent Accelerator Award. The ARF is honored to bestow the award during Marketing Effectiveness Accelerator on November 10.
Learn more about Marketing Effectiveness Accelerator.
| About the Honoree As Chief AI Officer and Co-Founder of the BrandComms.AI™ platform, Isobell Roberts is a true AI native, fusing creative instinct with deep technical fluency. Starting her career in advertising, Isobell now sits at the frontier of the commercial application of agentic AI, redefining the creative process for modern marketers.In 2026, Isobell was named a B&T 30-Under-30 finalist and a Women Leading Tech Awards finalist, recognizing her leadership at the intersection of AI, marketing and innovation. She also spoke at SXSW Austin 2026, hosting a panel of market leaders discussing the practical application of AI in creative and brand-building environments.Isobell leads a ten-person team of creative engineers, data scientists and software developers, driving the development and delivery of the BrandComms.AI platform. Her work includes building agentic AI systems that transform brand insights into high-performing creative, on strategy, on brand and in-market in days. |
BRANDCOMMS.AI – Innovation Summary
Through Isobell’s leadership, BrandComms.AI has successfully demonstrated how marketing analytics and generative AI can work together to improve creative effectiveness. Its approach combines consumer insight, AI-driven creative development, and real-consumer pre-testing to evaluate ideas before significant production and media investment. In the Taco Bell case study, “Moving Day” ranked among the top five campaigns in a database of more than 65 previously tested ads and achieved a higher First Choice lift than the average of multiple product-specific campaigns. The work was completed in 14 days at a reported cost of $50,000. These results illustrate the potential of integrating analytical rigor into creative development, with measurable improvements in pre-test performance, speed, and cost efficiency.
Read more about Isobell’s work.
Past Winners
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Please contact Events Director Sara Serpe at sara@thearf.org.