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DOA25_HERO_SMALLER V2

About

The ARF David Ogilvy Awards is the premier awards competition that honors research- and insights-driven advertising.

The awards pay tribute to the late David Ogilvy, known as the “father of advertising.” David championed the power of research and insights to drive successful strategic creativity. For over 30 years, these awards have been a testament to the transformative power of consumer research in driving brands and delivering ROI, which is more critical than ever.

Congratulations TO THE 2024 Grand Ogilvy Winner!

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Say Maaate to a Mate

Ogilvy UK – for Mayor of London

Entrant Company: Instapanel

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Government, Public Service & Non-Profit

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Social Responsibility Award

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case study

Command industry attention, honor your team and enter to join an illustrious group of past winners, including:

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2025 CALL FOR ENTRIES OPEN!

All applications are due June 4, 2025.

All applicants are eligible to win a Gold, Silver or Bronze award in over 20 categories, (including four new categories!) The Grand Ogilvy Award will be bestowed to the most outstanding Gold winning campaign of this year’s applicants.

Member Rate: $795 per campaign
Non-Member Rate: $995 per campaign
Additional Category: $500

Enter Now

ELIGIBILITY & RESOURCES

  1. All campaigns must have aired or been active at any point during January 2023-March 2025.
  2. Both U.S. and international campaigns are eligible to enter.
  3. Only entries submitted through our online portal will be considered—we cannot accept entries via email.
  4. Above all, we are looking for insights that led to the success of specific advertising campaigns. If there is no specific advertising campaign affiliated with your entry, it is not eligible for an ARF David Ogilvy Award.
For more details, See the eligibility rules outlined in the entry kit and review our FAQs.

Entry Kit written explanation template Contributors template FAQs Sample Cases Tips & Best Practices

HOW TO ENTER

CALL FOR ENTRIES IS OPEN! Enter your work today to win. Please email Registration@thearf.org to enter a submission. Follow these steps to enter your campaign:
  1. Login to your MyARF account (or create an account).
  2. Enter the number of campaigns you plan to submit.
  3. Submit payment.
  4. Access the portal.
  5. Complete the digital entry application, including: check Written Explanation checkData Survey check One-three ads/creative elements checkCreative frame/image check Affiliated Companies check Team Credits check Points of Contact check Application Agreement – Terms and Conditions
The application process for the 2024 Awards relies on a combination of structured and open-ended questions. All answers will be provided to the jury, which ensures consistency among the information collected about each campaign. More details on what the application requires can be found in our entry kit. ENTER NOW  GENERAL ELIGIBILITY
  1. All campaigns must have aired or been active at any point during January 2022-March 2024.
  2. Both U.S. and international campaigns are eligible to enter.
  3. Only entries submitted through our online portal will be considered—we cannot accept entries via email.
  4. Above all, we are looking for insights that led to the success of specific advertising campaigns. If there is no specific advertising campaign affiliated with your entry, it is not eligible for an ARF David Ogilvy Award.
See more eligibility requirements in the entry kit and review our FAQs. ADDITIONAL RESOURCES Improve your chance of winning an ARF David Ogilvy Award! Access entry materials, checklist, best practices, sample cases and important information.

Entry Kit written explanation template FAQs Sample Cases Tips

WHY ENTER

  • Strengthen your client relationship and share a collaborative effort to showcase their product, service, or purpose at the highest level. This is the perfect opportunity to celebrate together, among other industry colleagues.
  • Generate new business and draw industry attention, proof of your solid commitment to successful, data-driven work.
  • Join an illustrious group of past recipients including Samsung, Intel, PepsiCo, Google, VML and more. Winning an award is an easy way to position your organization as a trailblazer in research-led advertising.
  • Shine a spotlight on your talented teammates whose data and research efforts lead to creative success!
  • Gain press and media coverage plus continued exposure on the ARF website.

WHO SHOULD ENTER

  • U.S. and international campaigns from all organizations that promote research and data-based creative strategy – research/insights companies, agencies, marketers and media companies, consultants and more. (In short, anyone can enter as long as you meet the entry criteria).
  • Find more details on the entry process by visiting How to Enter and visiting our Resources page.

Enter Now Resources Entry Kit FAQsTips & Best Practices

2024 ENTRY Materials

Please email Registration@thearf.org to enter a submission.

WRITTEN EXPLANATION

Written explanation

Please email Registration@thearf.org to enter a submission

ENTRY KIT

ENTRY KIT

REGISTER NOW

The Awards will be featured after the ARF’s Creative Effectiveness conference which includes a full day of content, closing with the Awards dinner and reception. This two-part event will take place on September 26, 10am-9pm at Tribeca Rooftop. Learn more about the event, including agenda and speakers here.

IMPORTANT DATES

March 7 – Entry Period Opens 
June 11 – Entry Period Closes 
June-July – Jury Review 
August – Finalists Announced 
September 26 – Creative Effectiveness conference and Awards Ceremony at Tribeca Rooftop in NYC.

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CATEGORIES

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Juries

The ARF hand selects top researchers, marketers, creatives and consumer insights experts to serve on the Category Jury and prestigious Grand Ogilvy Award Jury.

Scoring is completed in three main rounds — a preliminary round of scoring by the Category Jury to determine the Gold, Silver and Bronze winners, followed by two Grand Jury meetings to select the Grand Ogilvy Award Winner.

2024 jury coming soon!


–  https://thearf.org/arf-events/2023-ogilvy-awards-juries/

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Toastmaster Alumni

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PAST WINNERS

The ARF celebrates David Ogilvy’s forward-thinking belief in the power of research behind effective advertising by honoring our past winners. These campaigns, and the teams behind them, brilliantly utilized data-driven consumer insights to creative inception with significant impact.

EXPECT SOMETHING MORE … AAA/ACG
Entrant Company: Digitas
EXPECT SOMETHING MORE …
EXPECT SOMETHING MORE …
Bronze Winner - Financial Services & Insurance
LUNCHTIME IS YOUR HALFTIME Campbell’s Chunky
Entrant Company: Leo Burnett Chicago
Gold Winner - Food & Beverage
FREEDOM TO BE
Chase Freedom Unlimited
Entrant Company: JPMorgan Chase
Freedom
Freedom
Bronze Winner - Social Responsibility
Testimonial contents
Happy
Happy
CMO, HappyAddons
Reorganize per 2025 note.

Entry Kit written explanation template FAQs Sample Cases Tips

2025 KEY DATES

March 13 – Entry Period Opens

June 4 – Entry Period Closes

June-July – Jury Review

August – Finalists Announced

October 16 – ARF Creative Effectiveness Conference and David Ogilvy Awards Dinner & Reception at Tribeca Rooftop

Sponsors

Any questions? Reach out to davidogilvyawards@thearf.org.

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To further, through research, the scientific
practice of advertising and marketing

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