Congratulations David Ogilvy Award Winners! Use this page as a resource for post-ceremony marketing materials and important information.
We’re thrilled to be named a 2025 ARF David Ogilvy Award finalist. 🏆 Join us at the reception dinner on October 16 to celebrate the industry’s best research-driven campaigns and this year’s winners. Tickets are available now: bit.ly/ARFDOA25Finalists
We are honored to be recognized as a finalist for the 2025 ARF David Ogilvy Awards! Celebrate with the community on October 16 in NYC and find out who will take home Gold, Silver, Bronze and the prestigious Grand Ogilvy Award. bit.ly/ARFDOA25Finalists
Congratulations to all 2025 ARF David Ogilvy Award finalists! We’re excited to celebrate together on October 16. Don’t miss the awards dinner and reception in NYC, secure your spot today for an evening of inspiration and connection. bit.ly/ARFDOA25Finalists
Finalists social tiles are available for download.
Find winner graphics for social, photos from the event and more information below.
2025 Press Release – Toyota Motor North America Takes Top Honors as Grand Winner of 2025 ARF David Ogilvy Awards
IMPORTANT DATES
AUG 22 – Approve campaign title, brand name and creative frame.
SEPT 5 – Send a :15 video spot or other creative to be highlighted award ceremony (approved or updated).
SEPT 5 – Send your final case to be published and contributor list (approved or redacted).
SEPT 25 – Register your team to ensure preferred seating and confirm onstage award recipient.
OCT 16 – Creative Effectiveness and David Ogilvy Awards ceremony
CREATIVE RESEARCH TERMS GLOSSARY
The ARF’s Creative Council has compiled The Creative Research Terms Glossary, a comprehensive resource containing 880 terms used by creatives in the industry. You can access the creative glossary on our website.
This Council has also done extensive work on powerful advertising, including establishing recommendations on how to improve the relationship between researchers and creatives. Learn more about the ARF Creative Council and their important work here.
ARF DATABASE
The ARF has created a database to enable research on the relationship between brand and sales advertising. The project includes campaign information from the past 5 years of Ogilvy applicants.
Each entry will include brand and product category, age, share, consideration, pricing position, growth, sales cycle, campaign objective, primary target, media plan, competitive strategy, outcomes, research used and brand equity.
Contact your member manager or email us at membership@thearf.org to access the data and for a codebook. Each spring, additional applications will be added to the database.
ARF RESEARCH INITIATIVES AND EVENTS
The advertising industry has experienced monumental change over the last few years. To offer members the crucial insights they need to stay ahead in these unparalleled times, the ARF conducts original research that tackles our industry’s most pressing questions. The 2025 research agenda can be found here.
Outside of the David Ogilvy Awards and Creative Effectiveness event, the ARF develops a wide agenda of events each year, both hybrid and virtual. Stay in the loop and check out our latest events calendar. If you’re a non-member interested in a specific ARF event, contact membership@thearf.org.
To further, through research, the scientific
practice of advertising and marketing
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