Conducting Research During (and After) the COVID-19 Crisis
EVP, Global Customer Team
Julio is head of Zappi’s Global Customer Team. His team is focused on helping our customers transform how they engage with and utilize insights to create enterprise-wide value from their Zappi platform.
Prior to joining Zappi in 2016, Julio led insights for North America at AIG Consumer Insurance and operated as part of a leadership team that developed and established the CI function globally.
Earlier in his career, he was a Vice President with Ipsos, where he worked at for over 10 years and developed expertise across qualitative and quantitative methodologies on a global level, including crisis management during and post the financial 2008 crisis. Julio’s career in market research started in the early ‘00s in his native Colombia, but he describes himself as a market research lifer, being deeply involved in the industry before it started paying the bills.
Driven by a passion for people and an undying compulsion to understand them, he is also equipped with a degree in psychology
Leader, Analytics & Insights,
Seth Duncan has led research and analytics teams for over 10 years in both academic and business settings. Since 2007, Seth has focused on using digital and social media data to provide marketing, communications, and strategy insights to a range of clients, including Warner Bros., General Mills, Procter & Gamble, IBM, HP, Medtronic, Genentech, Amgen, and Abbott Laboratories.
Seth’s analytics and research expertise span advanced statistics, social, digital, and Web analytics, as well as traditional media and primary research. He has extensive experience applying these analytics approaches to a broad set of use cases, including product development and design, branding, creative content and execution, messaging, social and Web optimization, and influencer and media relations. He was named one of Holmes Report’s “In2 Innovators of the Year” in 2015. Seth earned a BA in psychology from Reed College and an MS in Psychophysiology at San Francisco State University. He also attended Boston College’s PhD program in cognitive, affective, and behavioral neuroscience and the Harvard-MIT Health Sciences and Technology graduate program.
Senior Vice President, Research & Operations
Steven Millman is an award-winning researcher currently leading all research and operations initiatives across Dynata’s Advertising Solutions division, which provides activation and campaign measurement over the entire lifecycle of a campaign. In this role, Steven is also responsible for automation, innovation, and thought leadership. Prior to joining Dynata, Steven was Chief Scientist at Simmons Research (MRI-Simmons) leading measurement sciences and developing new products. Before Simmons Research, Steven served as Senior Vice President for Research at comScore, where he led the ad effectiveness line of business, along with all custom survey work, combining self-report with behavioral data. Throughout his career, Steven has maintained a focus on innovation, quantitative and statistical analysis, survey, research design and other applied research techniques.
Chief Research Officer,
Paul Donato joined the ARF as Chief Research Officer in October 2017. Paul is a highly-regarded leader in media and advertising research with more than two decades of industry experience. Earlier in his career he co-founded WPP’s Media Research Business Unit, served as CEO of Kantar Media, and Technical Director of IBOPE Latin America. He was the EVP and CRO for The Nielsen Company for more than a decade, overseeing Nielsen retail, consumer, mobile, and media measurement methodologies. Upon leaving Nielsen, Paul founded Jatopond, a media and market research firm. He also has led business units at Simmons, and at Audits and Surveys Worldwide. He currently sits on the Future State Committee of the National Air and Space Museum. In addition to leading the research team, Paul will also play an active role in overall ARF leadership, helping to guide our future direction.